Top 5 eCommerce Websites in the Philippines for 2021

The top 5 eCommerce websites in the Philippines for 2021 are leading the market as consumers look at online shopping as their first choice to make purchases today.

As the government seeks to strengthen the country’s digital economy, eCommerce makes transactions faster and easier for businesses to operate under the “New Normal.” A regional report conducted for Southeast Asia in 2021 exhibited the positive impact of eCommerce platforms in promoting the Philippines’ online economic growth.

Due to the average monthly users and total web visits, leading platforms have garnered attention in other markets and countries like Singapore, Malaysia, Thailand, Indonesia, and Vietnam. 

Keep on reading to learn more about them. Plus, we will share the estimated organic monthly visits on each platform to give you an idea of how much traffic each site is getting. Let’s begin!

Homepage of


Lazada is a company developing an online shopping and selling marketplace. The company offers products from several categories, including consumer electronics, household goods, toys, fashion, sports equipment, and groceries.

Setting up your online shop in Lazada can be done in under an hour. Once you have your payment methods and courier partners approved, you can get started and use the full features this platform has to offer.

Estimated monthly visits: 9.3 Million

Key Features:

  • Product Listing with description, photo, and other details
  • Customer Feedback
  • Discounts and Promotions
  • Inventory Tracking
  • Price Management
  • Payment Methods – Lazada Wallet, Credit/Debit Card (Visa, MasterCard, JCB, American Express) Cash-on-Delivery, BDO Installments, and GCash
  • Delivery Services – Standard Delivery, Express Delivery, Collection Point (Store Pickup)
  • Logistics Provider – LEL Express, Entrego, Ninja Van, XDE Logistics, JRMT Universal Express, QuadX, LBC

Pricing Plans

Lazada offers no startup costs, fixed fees, listing fees, and hidden costs. Fees, however, are calculated as a percentage of sales. Each order has commissions charged based on the product’s unit price.

User Experience: 

According to this usability review by Medium, Lazada has an efficient search engine, complete with filters. However, buyers have trouble looking for social proof to ensure whether they are purchasing from a legitimate seller or not. 

Another obstacle is choosing available payment and delivery options before the checkout phase. This stage is where most buyers end up abandoning their carts. 

Mass uploads or imports are available in Lazada. However, moving out of Lazada requires third-party services to export. Purchasing a third-party service allows a Lazada seller to integrate their store across different platforms.

Merchant Reviews:

High traffic of consumers and buyers make your store discoverableNot seller-focused and reduced profits due to high commission fees. Reports of fake products sold.
Homepage of


Shopee is a mobile-first social marketplace where everyone can browse, shop, and sell anytime, anywhere. It is a platform tailored for Southeast Asia, combining the authenticity of a customer-to-customer (C2C) marketplace with payment and logistical support.

Estimated monthly visits: 11.5 Million

Key Features:

  • List new or pre-loved products with descriptions and set a price.
  • Upload up to 9 photos for each listing
  • Powerful promotions: gain views by joining in-app events.
  • Share your products to social media platforms, including Facebook and Twitter, and import your listings from Instagram.
  • Gather ratings and reviews from your buyers.
  • Secure payment method with Shopee Guarantee to eliminate fraud
  • Enquire about products in real-time through Shopee Live Chat
  • Professionally organize inventories and measure store performance with Seller Assistant to quickly figure out which products to restock or offer a discount on.
  • Shopee Free Shipping program. You’ll get shipping fees subsidized and capped depending on the location.

Pricing Plans

Shopee store setup and selling are free. However, there are commission and transaction fees charged. Shopee commission fee is 3 – 5% of the product’s listing price minus any seller vouchers and price discounts.  

In comparison, the transaction fee on Shopee is the charge for handling the product (handling fee) charged on all successful transactions. Shopee transaction fee applies to all sellers, whereas the commission fee only applies to Shopee Mall sellers.

User Experience: 

Both buyers and sellers share the same user interface and mainly functions as a mobile app. Many consumers have become accustomed to Shopee’s mobile platform. However, there’s still difficulty experienced with navigating pages in the application, especially on the web, due to their design that discourages customer activity. 

There’s a tool for batch uploads, but import and export features are currently not available. At the moment, Shopee stores may only be integrated with WooCommerce websites and not much with other selling platforms (except for Prosperna!)

Merchant Reviews:

Highly efficient mobile app for ease of useLimited features and control for sellers to differentiate themselves from lots of competition. Reports of fake products sold.
homepage of


Carousell is a smartphone and web-based consumer-to-consumer and business-to-consumer marketplace for buying and selling new and secondhand goods. They are the ones who acquired the business marketplace OLX Philippines in 2019.

Estimated monthly visits: 2.3 Million

Key Features:

  • Free unlimited posting in selected categories
  • User Ratings and Reviews
  • Smart Listings and Price Suggestions
  • Image Search
  • In-app Chat
  • Coins, bumps, spotlight (Promotional features)

Pricing Plans

Carousell does not impose any listing fees or additional charges. It also does not take any form of commission from the items sold on its app. Users are thus free to sell and buy as many items as they please.

User Experience: 

This study by UX Planet made the following observations on the interface:

  • Users are not well informed about promotion and quick boost features.
  • The user experiences issues with listing and categorizing products.
  • After listing an item, users are brought to the promote listing page. Some users were unsure about what to do next.
  • Users had to scroll through promoted listings when browsing for a specific item. Besides, unrelated products show up in the search result.
  • When sorting the listings based on the price filter (low to high), users had to scroll through the listings with a $0 price.
  • Since the website and app serve as a listing, migrating products come in manual uploads or the importer tool. Not enough resources regarding export. 
  • Only social media sharing capacity is available.

Merchant Reviews:

Most users use Carousell to sell underused products and to purchase secondhand goods. Flood of ads disrupts the flow of search results, making the website hard to navigate. Difficulty in identifying who is a trusted seller or not.
Homepage of


Zalora Marketplace is an exclusive fashion community where select boutiques showcase unique products & styles online. When you browse ZALORA Marketplace online catalog, you will find a curated selection of independent fashion brands with over 1,000 products to offer.

Estimated monthly visits: 1.6 Million

Key Features:

  • Image Search
  • Multi-device
  • Fast Loading Speed
  • Detailed Product Description
  • Virtual Size Guides
  • Virtual Fitting Rooms
  • Personalized Customer Experience
  • Community Engagement
  • Marketing Exposure
  • Intuitive Seller Center
  • Delivery Services
  • Multiple Payment Methods

Pricing Plans: 

An online guide for Zalora sellers stated that Zalora doesn’t charge any fees until the registration process, but the real cost occurs as soon as you start listing your products. Some extra fees will incur while uploading multiple product images that will charge you every month. 

Charges may vary according to the product that you are listing. There are hidden fees included, which a seller will incur due to products returned by customers. The commission per product ranges from 10-30% but could vary according to Zalora policies.

User Experience: 

According to a review by e27, Zalora is considered to have a simple user interface and easy navigation, heavily catered towards shopping for fashion. From displaying high-quality and resolution product images to its fully-thorough filtering function of searching for apparel. Its flaws were directed at the “cart redirection” after a customer adds something to their cart.

Zalora sellers can use Zalora Migration as a free service to move their products, but only to SiteGiant websites. It offers an omnichannel experience by opening pop-up stores that offer physical products to try on, free WiFi to browse collections online, and hands-free shipping.

Merchant Reviews:

Ideal for well-known brands in the market, particularly those in the fashion, makeup, and skin care industries.Any business can apply to sell in Zalora but needs to undergo a qualification process to be assessed. Not ideal for newly-established startups and businesses with lower budgets.
Facebook marketplace landing page showing computer tables


Facebook Marketplace lets you browse a relevancy-sorted feed of things to buy from people who live nearby and quickly list your stuff for sale. Integration with Facebook Messenger lets you haggle or arrange a meet-up. Although not as hyped as the other platforms, FB marketplace currently leads the pack when it comes to the number of monthly visits.

Estimated monthly visits: 79.6 Million

Key Features:

  • Browse To Buy – Filtered feed of items to buy from the community.
  • Sell Things – Rather than setting up a new profile, just snap a photo of your item, add a description, set an asking price, and publish your listing.
  • Search Surroundings – Along with browsing specific categories, it’s possible to search for particular items and filter by location, category, and price or through a map.

Pricing Plans: 

FB marketplace charges no listing fees or taxes. When you make a sale, a deduction fee is made from the payout automatically, called the selling fee. In the USA, the selling fee is 5% per shipment or a flat fee of $0.40 (Php 20.00) for shipments of $8.00 (Php 400.00) or less. Here in the Philippines, there are no such charges. You keep your earnings. However, there are chargeback fees where applicable.

User Experience: 

While uploading on FB marketplace is relatively easy, the UX case study reveals problems with product listing showing inaccurate and often misleading price tags. As well as products unrelated to the search. You can only upload products one at a time as a “single item” or “in stock.” No mass uploads, import, and export tools. Only social sharing is available.

Merchant Reviews:

Access to a lot of potential buyers, especially within the same area.Doesn’t offer seller and buyer protection if a product is defective or different than described in the listing. There are also no return policies. Reports of fake products sold and unreliable, sometimes fraudulent merchants.


Although Lazada and Shopee are very popular, you can use other online marketplaces to sell or shop online. That said, these top 5 eCommerce websites in the Philippines for 2021, can be integrated with your OWN ONLINE STORE for an omnichannel experience. 

This blog is an excerpt of our upcoming eBook, “HOW TO RUN A SUCCESSFUL ONLINE BUSINESS IN THE PHILIPPINES”, where we discuss everything you need to know about jumping the eCommerce bandwagon.


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Dennis Velasco

Dennis Velasco

Dennis Velasco is the CEO and Founder of Prosperna, an all-in-one eCommerce platform for Philippine businesses. As a technology evangelist at heart, Dennis is super passionate about helping MSMEs "level the playing field" with technology. Feel free to connect with him on Facebook and LinkedIn.

Dennis Velasco

Dennis Velasco is the CEO and Founder of Prosperna, an all-in-one eCommerce platform for Philippine businesses. As a technology evangelist at heart, Dennis is super passionate about helping MSMEs "level the playing field" with technology. Feel free to connect with him on Facebook and LinkedIn.